Blog Branding

When things come together in unexpected ways it is known as serendipity. On Wednesday I wrote Blogging Lessons and what I learned from my stats. On Friday I wrote about marketing run amuck in Creative Backlash to Disney. This morning I listened to a podcast by Michael Sutton of BeBuildHave about leveraging your experience to create your future. On top of all of this, a little WordPress course, Blogging 201,  begins today and asks me to define why I write a blog, and to set three goals.

Why do I write a blog? I am a writer in need of a voice. A friend asked me to take a beginning writing course with her. As an experienced journalist I didn’t think that was the correct outlet for me, but I did want to express my ideas and get feedback from others. After a time of grief and depression, I felt a little rusty, and lacking in creativity, so a blog seemed like the perfect place to test my writing and get my creativity flowing.

Exactly where I am going I have yet to defined, but my forays into poetry have been well received, and each post grows my followers, so I am greatly encouraged to keep writing. I’ve already learned I’m not as negative as I once believed, and more people find me funny than I ever imagined. Maybe I’ve played to the wrong audience, or I’ve hidden my best stuff. Either way, I am coming out of my writer’s closet.

My goals through the end of the year are these:

  1. Post Monday, Wednesday, and Friday, with an occasional purely artistic post just for fun on the weekend to keep growing those skills.  Plus, post  earlier in the day.
  2.  Branding drives growth and I would like to top 100 followers by the end of the year.  I would also like to see more action in my comment section.
  3. Create a more detailed editorial calendar, which projects topics, rather than relying on finding inspiration from someplace each day.  This seat-of-my-pants approach to blogging is a little scary.  What if I can’t think of anything?  There goes goal one!

Planning leads to success.  If my wildest dreams came true and my blog  had thousands of readers, I would know I am ready for the next step.  That would be a book of course.

Be Successfull at Anything

Do you have a secret dream?  Something you have always wanted?  Something big, incredible, and that others tell you is impossible, and yet you just keep toying with it in the back of your mind? 

Or maybe there is some goal in your life that you do kind of work at.  You try to eat right, but never really lose weight.  You try to get your exercise, but something always seems to come up.  You enjoy painting, but there is never time to take a class.  You mess around with this or that, but it just never goes anywhere. 

You really already know the answer.  It isn’t a secret.  There are books and magazines galore out there, and motivational speakers, and one line slogans designed to get you going.  What you need is a plan. 

  • How do you eat an elephant?  One bite at a time. 
  • The journey of a thousand miles starts with a single step.

All people are born with these little under-developed brains and bodies that have to grow and develop.  People must grow in size and develop in skill.  People must grow and develop into what they will become.  Artists become artists one work at a time, growing in skill with each piece.  Writers become with each word.  Chefs become with each dish.  Scientists become through each observation and connection. Teachers become by sharing what they know.  Each person becomes what they are by doing and sharing what they do with others. 

No-one becomes anything with only one.  The greatest potential surgeon who stops after the first challenge is not a surgeon.   The potential astronaut who will not submit himself to the required discipline is also done. 

Rather than look at the end goal, look at the beginning.  What small thing can be done today.  That weight loss goal might get a little closer if you eat more vegetables and cut sugars, and take that walk you keep talking about.  If you are a great cook who would like to own a restaurant, have you ever worked in a restaurant and seen it from the inside?  Perhaps, there is another avenue that appeals to the budding chef, like a cooking school? 

Do you want to change the world?  Maybe you will.  But it won’t happen with out a plan, and one step at a time, until you have learn how far you can go.   Goals keep changing with our abilities, because we just don’t know what we are capable of.  




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