When things come together in unexpected ways it is known as serendipity. On Wednesday I wrote Blogging Lessons and what I learned from my stats. On Friday I wrote about marketing run amuck in Creative Backlash to Disney. This morning I listened to a podcast by Michael Sutton of BeBuildHave about leveraging your experience to create your future. On top of all of this, a little WordPress course, Blogging 201, begins today and asks me to define why I write a blog, and to set three goals.
Why do I write a blog? I am a writer in need of a voice. A friend asked me to take a beginning writing course with her. As an experienced journalist I didn’t think that was the correct outlet for me, but I did want to express my ideas and get feedback from others. After a time of grief and depression, I felt a little rusty, and lacking in creativity, so a blog seemed like the perfect place to test my writing and get my creativity flowing.
Exactly where I am going I have yet to defined, but my forays into poetry have been well received, and each post grows my followers, so I am greatly encouraged to keep writing. I’ve already learned I’m not as negative as I once believed, and more people find me funny than I ever imagined. Maybe I’ve played to the wrong audience, or I’ve hidden my best stuff. Either way, I am coming out of my writer’s closet.
My goals through the end of the year are these:
- Post Monday, Wednesday, and Friday, with an occasional purely artistic post just for fun on the weekend to keep growing those skills. Plus, post earlier in the day.
- Branding drives growth and I would like to top 100 followers by the end of the year. I would also like to see more action in my comment section.
- Create a more detailed editorial calendar, which projects topics, rather than relying on finding inspiration from someplace each day. This seat-of-my-pants approach to blogging is a little scary. What if I can’t think of anything? There goes goal one!
Planning leads to success. If my wildest dreams came true and my blog had thousands of readers, I would know I am ready for the next step. That would be a book of course.